An Extension of Your Team.
 

We have put together an innovative, world-class set of merchandising solutions for retailers and product manufacturers and wholesalers that give you the competitive advantage you need to grow your sales and profits. These solutions are centered around our two core services: New Items on Demand and Brand and Growth Coaching.

 

All of the work is done by seasoned merchants who have extensive experience at product focused retail companies such as The Vermont Country Store, Southern Season, Nordstrom, and Hanover Direct.  We have managed innovative new item flow for both small and large product assortments, with expertise across a vast range of product categories, price points and customer audiences.  This experience gives us the ability to help a wide range of target customers, from mass market to upscale and gourmet.

 

We serve all retail product categories, including Gift, Specialty Food, Housewares, Health and Beauty, Clothing, Fashion Accessories and Jewelry,Home Décor, Pet, Stationery, Outdoors and Garden, and Gift Baskets.

 

We have extensive network connections with key decision makers at local, regional, national, and international product vendors and distributors, and attend key national and regional trade-shows to ensure we keep current on trends and see a wide range of product ideas.  We take great pride in discovering the hidden product gems that excite customers and become best sellers.

 

We have proven expertise growing brands and products to national prominence, real insight into how companies think and act in terms of making product and vendor selection decisions, and possess a strong understanding of the key factors that influence customers to purchase a product.

 

We proudly stand behind our services and work tiredlessly on your behalf, and commit to 100% guaranteed satisfaction.

 

Proudly,

 

Larry Shaw Founder

Larry Shaw, Founder

I have been responsible for overseeing the merchandising for some of the most product focused retail and direct marketing companies during my 25 year retail tenure. 

 

I was President of Southern Season in Chapel Hill, NC, the gourmet specialty food and gift store, restaurant, and cooking school boutique chain that is consistently ranked as one of the top destination retail concepts in the United States.  I was responsible for expanding the 70,000 item product assortment across specialty food, gift, housewares, kitchen, home, gift basket, wine and beer, health and beauty, and floral categories.

 

I was also Executive Vice President of The Vermont Country Store, where I oversaw the strategic development and execution of their product concepts across numerous product categories, including clothing, domestics, food, gift, personal care, household, kitchen, and holiday.  We developed a lot of innovative merchandising programs during my 12 years there, including bringing back to the marketplace many nostalgic dormant brands such as Gee Your Hair Smells Terrific and the Caroler Candles.

 

I have also held senior executive positions at Nordstrom and Hanover Direct and provided counsel for companies such as Green Mountain Coffee, Eddie Bauer, J Jill, Stoneycreek Brands, and 1800 Homeopathy.

 

 

info@merchsuccess.com                                     802.379.5802

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